5 biggest trends in logo design 2017
Natalia Antiuk works for DesignContest, a marketplace that conducts web design services of the highest quality. She is keen on web design combined with its usage in launching startups and marketplaces. She also studies social media and their influence on people's behavior. Trends in web design get improved all the time. Among all the issues that exist in this sphere, the whirl of changes influences web design trends the most. Following these trends doesn’t mean you make your website look like every other one. It is an evidence of your website cherishing the tendencies in the world of web design and supporting its traditions. Trends in web design spread over all spheres it consists of, including a logo design. Let’s take a look at 5 biggest trends in logo design 2017 and why they became so popular.
Make it flat
Flat design is everywhere. It has gained everyone’s love and devotion due to looking aesthetically beautiful and clear. Flat in web design stands for minimalism in logo design. Indeed, due to minimalistic logos companies save a lot of space and are able to manipulate their clients’ attention: they depict only what is needed to be seen. Also, such limited space designers get allows them to let their imagination free and therefore the result will be rather impressive. Minimalism always looks exquisite and petite which benefits you from the very beginning: it wins over your customers’ love at once.
Get back to Geometry
As it turned out, Geometry at school was one of the most useful subjects ever. At least if you’re a graphic designer now. The reason for this is that geometric figures got extremely popular in graphic design nowadays. Such popularity can be easily explained by the opportunities that geometric approach towards a web design including the companies’ logos gives both to designers and those the logos are aimed at: clients. Geometry always looks catchy and by no means it can be called “ordinary”. On the contrary, it gains your attention for being complicated and extraordinary that can only favor you. One of the greatest examples of using geometry for a logo creation is the logo created on a marketplace DesignContest for Clinic of Cosmetic Surgery based in Milwaukee. The main requirement of the client was that the logo should have combined stars in it in order to show the company’s uniqueness. That’s why all the logos suggested for the company contained 5 stars on them. The winning logo, however, included not only 5 stars but also a mysterious beautiful silhouette inside of one star, which turned to be really favourable. Thus, geometry can complement different styles and components which makes it indispensable.
Not your logo but its letters. Broken letters used on the logo spice it up. They present a logo with an impression of lightness, careless and look exceptionally creative. They combine different lines and shapes which has something to do with an “arranged mess”. Such bipolar impression is a stunning decision for a fashionable color transition used in designing logos nowadays. The trend shows the real essence of the logo and allows you not to use any pictures or additional information. Broken letters represent the logo entirely and there’s no need to extend such logos with additional pictures, patterns and typography for they can only spoil all the general effect.
This logo style is probably in trend for good, that’s why by choosing it you can be sure you won’t have to provide a rebranding in a year or so. Vintage means classics, and classics can never be out of fashion. Such logos always look daring and bold, they are calling you to act and react, which is why they fit into 2017 logo trends just perfectly: everything that can awake your clients to actions should be used in logo designing. Also, vintage logos always look sophisticated and a bit impulsive, therefore will easily get remembered. Being memorable is the primary task of each and every logo, isn’t it?
Take a picture!
Photography in logos is one of the newest trends that is capable of quickly melting the clients’ hearts. Firstly, such logos have never been created before and that’s why have no obvious competitors. Secondly, they look awesome and immediately gain everyone’s attention: you start looking at them unconsciously because they are interesting and bright. Using photos in logo creation tells your clients about your unusual imagination. They think you have one more ace in your sleeve: if your logo is so luminous, your further cooperation with them will be the same as well. That’s why designing your company’s logo in such way is an enormously bright idea.